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With an intention to carve out space for the wide diversity of the AAPI community, they built brands with cultural connection, sourcing through personal relationships and ensuring sustainable practices.

Some founders were activated by a lack of representation in the fashion, beauty and wellness industries. “They did not give up.” Several other founders created brands to honor important people in their lives and celebrate their heritage and history.
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“Grit!” she said when I asked what her highly-educated parents taught her through their serial entrepreneurship. Attorney turned jewelry industry disrupter Priyanka Murthy explained that many Asian American immigrant parents tend to teach this important lesson through lived experiences. To build a successful business, you inherently have to be scrappy and resilient, something many of these founders learned from their families. While no historically underrepresented group is a monolith, the majority of these featured founders share a few things in common.

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If you’re looking to revamp your wardrobe, upgrade your self-care routine, or find something special to add to your home, look no further than these 35 AAPI-founded brands. Another way to contribute is with your wallet. They have information on everything from mental health guidance and community care to legislative goals and anti-discrimination rights. Visit the #StopAsianHate website and take the time to become familiar with their resources should anyone in your life need support. What exactly does that look like in practice though? One way to support AAPI communities year-round is to educate yourself on the recent rise in violence against Asian Americans and Pacific Islanders since the beginning of the Covid-19 pandemic. It’s an opportunity to learn about the history of AAPI communities and celebrate their diversity, achievements and contributions. May is a month full of exciting things worth celebrating, the Met Gala, the days getting longer, but most importantly, it’s Asian American and Pacific Islander Heritage Month.
